question session 03 — 2018

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11.20 - 12.50

BBC Radio Scotland workshop

An introduction to radio presenting

13.00 - 18.00

How to create an artist's electronic press kit

This will be a session with four interactive workshops delivered by industry practitioners. The overarching theme of these sessions will be to construct a press kit for one of Become One Music's (the college's record label) signed artists. These engaging workshops will give attendees the opportunity to learn new skills, apply them in an industry context and have their work actually utilised in a real life industry scenario (we will use the content for the artist's release on Become One Music). The function and contents of a press kit will ultimately be explored, allowing each workshop to contribute to the content. The workshops will address branding and imagery, band interviews and video material, band press shots and how to formulate a press release.

19.30 - 23.00

Live Music​

Become One Music label showcase


11.20 - 12.10

Understanding the importance of music publishing

Topics to be discussed
  • How has publishing developed over the past three decades?
  • How important a revenue stream is music publishing?
  • Has there been a dramatic increase in self- publishing over the last five years and if so why?
  • What is the future for publishers and collection societies?

    13.00 - 13.50

    How important is radio, TV and press to the promotional campaign?

    Topics to be discussed
    • How important is radio and TV to the success of an artist?
    • How have promotional campaigns changed over the last ten years and what is the most effective current method to promote an artist?
    • What challenges do FM radio stations face?

    14.50 - 15.40

    The importance of representation!

    Topics to be discussed
    • Why is it important for artists to be represented by a trade union?
    • How important are relationships with record labels/artists?
    • How much of an engineer’s role is creative?
    • How important is time management?
    • Do different recording techniques have to be adopted for different projects?

    18.00 - 18.50

    What financial support is there for musicians and musical projects?

    Topics to be discussed
    • What types of music projects can be funded?
    • Is there advice for applicants before they apply for funding?
    • What does a successful application look like?

    18.00 - 18.50

    Adapting to change! What will happen next?

    Topics to be discussed
    • Will record labels take more responsibility for the live aspect of their artist’s career?
    • What advances in technology have affected merchandising revenues?
    • How have record labels coped and adapted to the ever-changing industry?
    • Is live music becoming more popular than recorded music?


    12.20 - 12.50

    Youth, Music, Community and Recording studio

    Topics to be discussed
    • Understanding the operations of a community based recording studio.
    • Do the music industries support youth development, and if so how?
    • Does the government support community based music projects?

    14.00 - 14.40

    What it takes to be a creative entrepreneur and what you need to succeed

    16.00 - 16.30

    An insight into music therapy and it's practises

    Topics to be discussed
    • What is music Therapy?
    • What is the most rewarding part of being a music therapist?
    • Approximately how many people benefit from Music Therapy every year?
    • What therapeutic techniques are used for music therapy?

    16.50 - 17.50

    Learn how to create a sample pack

    Topics to be discussed
    • Sample packs: An introduction
    • What should be included in a pack
    • Creating a collection of sounds

    Club Room

    11.20 - 19.30


    Ableton will dominate this room for most of the day with workshops, tutorials and seminars.
In the evening there will be a networking session in this room which will provide a platform for participants and attendees to engage in dialogue, exchange contact details and hopefully create opportunities.


    19.30 - 23.00

    Live Music

    Become One Music label showcase